IT'S GIVING is a refreshing soft drink with added benefits so you no longer need to feel guilty about having a can of pop.

It’s made with natural fruit flavours, no artificial sweeteners, is naturally low in sugar and the absolute bonus...has 6g of fibre to feed all the good bacteria in your gut!

Gut friendly' means our ingredients support the health of your gut. We're feeding all the good bacteria with fibre...6g to be exact, which helps support digestion, keep you regular (if you know what I mean 😉) and make you less bloated over time.

From plants.

The fibre in IT'S GIVING comes from chicory root - a natural plant source that’s commonly used for its gut-friendly benefits. We also include a splash of apple cider vinegar, which helps support digestion and rounds out the flavour.

Simple ingredients, doing what they naturally do.

It’s just right.

We don’t use artificial sweeteners. Instead, we use a small amount of stevia - a naturally derived sweetener from plants - to balance the flavour, not overpower it. The real star is the fruit flavours, bringing bold, refreshing taste with just the right level of sweetness.

Everyone’s different, so we always recommend checking with your doctor or midwife first.

IT'S GIVING is made with simple, plant-based ingredients, but if you’re pregnant or breastfeeding, it’s best to get personalised advice before making changes to your diet.

IT'S GIVING is suitable for the whole family. As with any product containing fibre, children should enjoy as part of a balanced diet. Any specific health concerns please check with a health professional.

No. IT'S GIVING is caffeine-free, so you can enjoy it any time of day.

Absolutely! What you’re seeing is the good stuff. Because we use real fruit juice, plant based fibre & apple cider vinegar, some natural settling occurs over time. It’s a sign of a drink that’s minimally processed and full of functional ingredients. Give it a very gentle swirl (don't shake - it's bubbly!) to mix it back in.

We strip things back and focus on what matters - great taste, simple ingredients and everyday value. That means no big mark-ups, just a soft drink that’s easy to enjoy and easy to afford.

Whenever it fits your day.

With 6g of fibre per can (around 20% of your daily recommended intake), it’s a simple way to top up your day. As always, we recommend enjoying in moderation as part of a balanced diet.

Yes. All of our drinks are made with plant-based ingredients and are suitable for a vegan diet.

IT'S GIVING is naturally low in sugar, but everyone’s needs are different. If you have diabetes, we recommend checking with your doctor or healthcare professional to see what’s right for you.

We use recyclable cans and make thoughtful choices where we can - focusing on practical steps that make a difference.

IT'S GIVING is available in local convenience stores and independent retailers across the UK, with more popping up all the time. Keep an eye on our channels or sign up to our newsletter for the latest stockist updates.